Boomtrain and Visenze

Overview

  • Receive image similarity-based external recommendation feed from Visenze via JSON.
  • Automatically add recommendations from the external feed to email campaign content.

Description

Facebook suggested, promoted and sponsored content connects you directly to your audience and drives conversions. Use Adwyze with Boomtrain to create updates in your custom audience on Facebook based on webhooks triggered by certain customer behaviors or events.

Customer Use Story

Bluestone uses Boomtrain’s external feed integration to render recommendations from Visenze’s engine in their email content. Recommendations are received in the JSON format and the Boomtrain campaign editor embeds these dynamically during runtime. Boomtrain plays nice with any third party service that can either pass data in JSON or HTML format and make it available for our customers as marketing collateral.